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SEO

Google uses hundreds of factors to ascertain a website’s worthiness for its rankings.

To improve search engine rankings your website has to be technically sound, accessible and search engine literate even before great content is considered.

We can carry out an in depth audit on your website, so that either us or your web developer can improve your serp rankings.

Below is a list of elements we check during our audit. To ascertain the approximate cost of our audits, please use our cost calculator at the bottom of this page.

If you would like an audit of your website, please contact us

What our audits cover:

TECHNICAL AUDIT

SEO Audit

What is the Primary Protocol? Http or Https?
Is there a valid SSL certificate
Do all pages redirect from HTTP to HTTPS?
HSTS policy in place?
Are subdomains being used?
What is the site downtime?
Is Javascript being used?
Has the .htaccess file been configured correctly?
Security and Malware check
Has the domain been blacklisted?
Website speed test
Are any pages duplicated?
Is Structured data & schema being used?
Are there any Chrome Console errors?
Has CSS been minified?
Is Inline CSS being used?
Is every page secure?
Are there canonical errors?
Are ads and affilliate links nofollowed?
Can the site be navigated without JavaScript turned on?
Where is the domain’s server location?
What platform is the website built on?
Is a CDN being used?
SITE CHECK

SEO Audit

Are there any canonical issues?
Has the Print Version been Noindexed?
Does the site look good visually?
Are there any internal redirects?
Are there any redirect loops?
Is there a robots.txt in use?
Is the robots.txt being used correctly?
Are pages being correctly blocked by the robots.txt file?
Are pages being correctly blocked by met robots?
Is the URL naming structure consistent across the site?
Is a sitemap in use?
Are page tags being used?
Are breadcrumbs being used?
Is the site easy to navigate?
Is all the content accessible in under 4 clicks from home?
Is the Menu easy to use?
Are there any Error pages?
Has a 404 page been set up?
Are there 5xx errors?
Does the site pass an an Accessibility check?
Is there a Favicon?
Any broken internal or links?
Are there any pages with more than 100 external links?
ON PAGE AUDIT

SEO Audit

Are Deprecated HTML Tags being used?
HTML Validation results
Are page titles under 65 characters?
Are page titles over 30 characters?
Are there any duplicated page titles?
Is there keyword cannibalisation?
Is the primary keyword on start of home page?
Do titles describe what is on the page?
Are there any missing page titles?
Are meta descriptions unique?
Are there any missing meta descriptions?
Are there duplicate meta descriptions
Are meta descriptions below 70 characters?
Are meta keywords being used?
Are there too many Ads being used?
Are there too many pop ups?
Are H1 tags being used?
Are H2 tags being used?
Is site W3C compliant?
Does a site: domain search show expected results?
Does the site use a cookie acceptance banner?
CONTENT & IMAGES

SEO Audit

Are fonts large enough to read?
Are hyperlinks apparent?
Are fonts too light on the background it’s being used?
Is the content new or old?
Are there some pages with less than 200 words of content?
Is there a privacy policy in place?
Are there Terms of service?
Is there duplicate content?
Is there an easy to find contact page?
Is the site’s grammar correct?
Is the site’s text been checked for spelling mistakes?
Has sites content been duplicated externally?
Has content been scrapped from external sources?
Does the site have a copyright declaration in the footer?
How many images are being used across the site?
Have images been optimised?
Are Alt Tags being used on images?
Are images named sympathetically?
Are there any broken or missing images?
Are lots of stock images being used?
Any images larger than 100Kb?
COMPETITOR ANALYSIS

SEO Audit

Identify Top 5 competitors
Competitors Top 10 Keywords
Competitors search positions for those keywords
Competitors top ranking keywords & pages.
Identify Search Volume for top 5 competitors
Identify CPC cost for top 10 competitors keywords.
Identify Paid difficulty for top 10 keywords.
Identify SEO difficulty for top 10 keywords.
BENCHMARK AUDIT

SEO Audit

How many pages have been indexed by Google
How many Backlinks are there?
How many unique domains are linked?
How many Organic Keywords are there?
Top Keyword positions for the domain
How old is the domain?
What is the domain authority?
Does the site come up as No.1 on google when searched for?
BACKLINKS AUDIT

SEO Audit

What is the backlinks health score?
Has the domain been designated spammy?
Is there a disavow file?
Is the disavow file upto date?
Is Anchor text being used correctly?
Have any backlinks been lost?
Are there any broken backlinks?
Are there lots of backlinks coming from one domain?
KEYWORD ANALYSIS

SEO Audit

What Keywords would client like to rank for?
Is there a Keyword strategy?
What is the primary homepage keyword term?
Are Keywords being over used/duplicated?
Are there keywords in page titles?
Keywords in H1 & H2 Tags?
Keywords in Meta Descriptions?
Does the main body of document have keywords
GOOGLE ANALYTICS

SEO Audit

Google Analytics installed?
Has Googled Analytics code been duplicated?
Search console set up?
Are there console errors?
Google cache analysis
Is there a sitemap.xml file?
Difference between indexed pages in Google and Sitemap?
Does sitemap show invalid pages?
Are there any crawling errors?
How many pages have been indexed by Google
LOCALISED SEO AUDIT

SEO Audit

Is there site targetted at local audiences?
Are local titles tags being used?
Are the contact details consistent across the site?
Local Business Schema Markup being used?
Google MyBusiness Listing?
Is the site listed on reputable business directories?
Are there local testimonials?
Is there quality local content?
Are there too many thin local content pages?
MOBILE AUDIT

Description Here

AMP Check results
Buttons and links easy to use?
Are images appropriately resized for mobile devices?
Can videos be played on mobile devices?
Is it easy to navigate the site from a mobile device?
Is the meta and content the same on desktops and mobiles?
Is the site responsive?
Are their popups on mobile?
Images been optimised for mobile?
NEGATIVE PRACTICES

SEO Audit

Is there hidden text?
Is cloaking being used on the site?
Are doorway pages being used?
Are Meta Refreshes being used?
Is javascript being used to redirect users?
Are link exchanges being used?
Is Flash being used?
Are iFrames being used?
Are there any negative Google Autosuggest results?

SEO COST CALCULATOR – For sites up to 100 pages in size.

Unlike most other web design and seo audit companies we try and make our prices as transparent as possible, whilst at the same time detailing exactly what is done in each audit. So rather than just saying we can do an ‘SEO Audit’ for x amount, you can see from the above list what we actually do for that x amount!

If there is something which we don’t have on our list please tell us and we can look at adding it.

Our SEO cost approximation calculator allows you to tailor which audit you would like to order. Prices listed below will be subject to VAT.

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SEO Audit - For sites up to 200 pages in size.
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Contact us about SEO audits:

Durlston Digital, Lymington, Hampshire, UK
www.durlstondigital.co.uk
Tel: +44 (0) 1590 427976